Olympic Rings
Olympic Rings – Image: © Phillip Barker

The Olympic and Paralympic London Organising Committee’s (LOCOG) ‘Get Set’ programmes developed the ideals of Olympism into the key values of: Respect, Excellence, Friendship, Courage, Determination, Inspiration and Equality. These were based upon the ideals of ‘Olympism’ developed by the founder of the modern Olympic Movement, Baron Pierre de Coubertin (president of the International Olympic Committee from 1896 – 1925). Differing from other sporting events, the Olympic Movement was officially linked to an ideology and set of principles, values, and beliefs (McNamee, 2014) and an ‘understanding of its educational mission’ was vital to the Olympic idea (Gessman, 1992, p.33). Coubertin (1937, p.54) believed participation and cooperation were just as important as competing and winning and developed desirable characteristics of personality. He saw Olympism as a way of inculcating widespread moral and social reform (Brown 2001 p.79) and thought sport provided the means (Kidd, 1996, p.84). This theme is the foundation behind London Stadium Learning’s programmes with the aim of using sport to raise attainment and achievement and strengthened positive attitudes relating to the ethos of Olympism. Elmore (2000, p.15) refers to the distribution of leadership as ‘a set of values as for how to approach a task’ and an involvement in the Games might have taken this ideology further encouraging ownership and community voice. (Chapman, 2017)